Power optimizes signage across borders
Background
Power, one of the Nordic region’s fastest growing electronics and appliance chains, operates stores in several countries and offers both physical stores and strong e-commerce. With operations spread across borders, they needed a solution that could streamline and centralize the management of marketing materials and campaigns to ensure consistent communication across all stores.
Challenge
Working with in-store communication across multiple markets requires clear coordination and smooth handling, and a number of challenges needed to be addressed:
- Efficiency: Communication materials needed to be created and distributed quickly, especially during intensive campaign periods.
- Consistency: Although materials needed to be adapted locally, it was crucial that the campaign expression and brand profile remained the same across all countries.
- Error reduction: Minimize the risk of wrong sign versions or updates not reaching all stores on time.
- Resource optimization: A system was needed that could optimize workload and free up time for the marketing team and local staff.
"By using Shoppa, we ensure that stores receive the right materials at the right time. We can control all our materials across borders with one single program, making it smooth for us to work with in-store communication."
Solution
By choosing Shoppa’s all-in-one signage platform, Power can consolidate sign management in a single platform. Through the user-friendly interface, Power can efficiently create and distribute store signs to all their stores in real-time, regardless of geographical location. Campaigns can be quickly adjusted centrally and automatically sent to all affected units. The system also enables the team to plan and schedule different types of signage materials in advance, improving workflow.
Shoppa’s solution also integrates with Power’s internal systems, ensuring that product data, prices, and campaign information are always correct and synchronized. This gives Power full control over the process of creating campaigns and signage.
Results
Smooth and efficient signage communication management
Consistency
By having a common tool, Power could maintain a unified visual profile while making minor adjustments for each local market.
Automation
Stores can easily access current campaigns without having to manage multiple programs, when in-store communication is handled in a common system with the right product data.
Flexibility
With maintained control, local teams can adapt content to local needs within the framework of the central strategy.
Control
Headquarters can manage marketing materials consistently across the entire region in a more efficient way.