Bunnpris Optimizes Its Signage Management with Shoppa
Bunnpris, a major player in the Norwegian grocery retail sector, faced a significant challenge: revolutionizing signage management in its stores. In collaboration with Shoppa, they implemented a groundbreaking solution to create, adapt, and distribute signage materials. The result? Increased efficiency, reduced costs and time, and an unbeatable customer experience.
Background
Bunnpris needed to streamline the management of its signs in all its stores. With many locations across the country, it was essential to find a solution that could handle both printed and digital signage in a simple and uniform way.
Previously, stores worked manually with their signage management. Their goal was to reduce both the costs and time spent creating and updating materials while improving the customer experience through clear and attractive offers.
“With Shoppa, we can quickly create and change in-store signage, which is vital in an industry that can change overnight.”
Gunn Kari Skavhaug
Category and Marketing Manager
Solution
- Through close collaboration with Shoppa, a leading provider of retail signage software, Bunnpris implemented an innovative signage management system.
- The solution included a centralized platform where stores could create, customize, and distribute signage materials in various formats.
- By integrating Shoppa’s system with Bunnpris’s own databases, stores could automatically generate signs relevant to customers in their local market.
Results
Shoppa's signage management paves the way for smooth campaigns and cost savings
Cost Savings
By reducing the need for external print shops and making the signage creation process more efficient, Bunnpris managed to lower its signage management costs.
Leaflet Creation
By being able to easily create materials for their leaflets from a single platform, Bunnpris could ensure consistent communication with its customers both online and offline.
Time Savings
The automated process for signage generation and updates saved time for store staff, allowing them to focus more on customer service and other business activities.
Campaigns
By investing in innovative signage management solutions, Bunnpris could more easily distribute campaigns to stores and improve the chain's campaign execution for increased sales.