Success Story
Fresh thinking transforms this supermarket business.
Coop is one of the largest grocery store chains in the Nordics, with a significant focus on environmental sustainability. With thousands of Shoppa users across hundreds of stores, a custom product integration, and a team of exceptional in-store communication experts by their side, Coop is improving their supermarket business aisle by aisle.
At a glance
Background
Coop was using an older web-based internal tool to manage and distribute signage content from HQ to all stores. The system was developed by Coop themselves which resulted in limited opportunities for further development. After some time Coop began to notice that the system was the cause for stores spending too much ineffective time on creating and printing signage.
Another obstacle was that the internet connection was also mostly deficient in a majority of the stores.
In short Coop was heavily concerned about the stores not being able to print promotions and other signage content on time to match campaign deadlines etc.
The Challenge
The stores requested a flexible signage solution that was easy to manage and cost effective, and one that could let them print signs from anywhere in the store using a PDA, for example.
The signage software should also be integrated with Coop’s store data and central system for retrieving item data and store prices.
Objectives
- Increase the store's employee satisfaction
- Deliver in-store communication that was compelling and drove sales in all of Coop’s stores.
- Reduce the number of hours spent on the signage system in the store.
- Be able to work with Nordic products globally in the chain but local products nationally.
- Make it easier to create new sign templates and to store and reuse ad copy.
Results
Ripe for innovation allows for storewide improvements.
Higher customer satisfaction with clearer, captivating signage content.
Powerful signage communication have transformed the in-store customer expeirence.
Custom integration allows product data, campaigns and media files to be accessed directly within Shoppa.
Shoppa is intuitive and helped reduce training time but also time spent on signage across the board by 50%.
